The way you live should align with your goals. Renting an apartment shouldn’t mean being tied to a lease but instead give you an opportunity to see new perspectives. We want to introduce you to an easier way to live.
We’ve revolutionized the rental process from beginning to end by offering fully furnished, flexible-lease apartments for the new generation of renters. With Landing, you never again have to navigate between apartments and locations alone.
Landing has already built a nationwide network, and we’re growing fast
20,000
available apartments
375+
cities
450+
team members
The dream team
At Landing, we’re a team of hands-on problem solvers. We value authenticity, radical long-term thinking, and most importantly, we work hard for our members every single day.
The best work comes when different viewpoints meet a unified vision. At Landing, we’re committed to creating a culture where we can learn from our team members and work together to create a product that feels like home.
Leadership and Board of Directors
Our leadership
Bill Smith
Founder & CEO
Marcus Higgins
Chief Operating Officer
Casey Woo
Chief Financial Officer
Helen Huang
Chief Marketing Officer
Amr Elnahla
Chief Product Officer
Bill Smith
Bill Smith is the founder and Chief Executive Officer of Landing. Before Landing, Bill was the founder and CEO of Shipt, now an independent subsidiary of Target. As of 2020, Bill serves on the Advisory Council of the Alabama Innovation Commission and displays his unwavering dedication to the Birmingham community’s growth. He also sits on the Birmingham Airport Authority board. Bill is a proud Birmingham resident and lives there with his wife, Pam, and their three children.
Marcus Higgins
Marcus is the Chief Operating Officer at Landing. He oversees member experience, member and supply acquisitions, and assists in shaping Landing’s company strategy. Before his work at Landing, Marcus founded and scaled the United States market for the world’s largest hotel brand, OYO, and led the independent online food ordering and delivery service EatStreet.
Casey Woo
Casey is the Chief Financial Officer at Landing. His experience stretches over two decades and has seen him as an M&A investment banker for Morgan Stanley, a public equity investor in a broad range of industries, and the Global Head of Strategic Finance at WeWork.
Casey holds a BA in Economics from Harvard University and served as a Distinguished Cadet at the United States Military Academy at West Point.
Helen Huang
Helen is the Chief Marketing Officer at Landing, where she strategizes all aspects of Landing’s marketing for both long and short-term execution. Before joining Landing in February 2021, Helen was the Vice President of Marketing at SoFi. At Yahoo! she led global product marketing efforts in the U.S. and Asia for their advertising products and platforms. Adding to her experience are marketing leadership positions at different companies in the technology sector, including Lending Club and Deem.
Helen holds an MBA from Stanford Graduate School of Business and a BS from Iowa State University.
Amr Elnahla
Amr is the Chief Product Officer at Landing, where he oversees Landing’s product strategy and development. Before joining Landing, Amr was the VP of Product, Design and Data at Getaround. Before that, he was the founder and CEO of vimov, a leading technology startup in the Middle East. Amr holds a BSc in Computer Engineering from the Alexandria University of Egypt.
“Landing has made it as easy to rent a home as it is to order takeout, solving the biggest pain point of ‘how can I be where I need to be without the hassle of major relocation’?”
“Its apartments all come with the same amenities and signature furniture. And you can do almost everything through its smartphone app, including checking into and out of a property.”